Personalized Customer Support: Why or Why Not?

Providing personalized experiences in customer service is a very hot topic these days. Many organizations in different sectors like banking, hospitality and even e-commerce are going out of their way to provide personal assistance to customers. What is it about personalized assistance that makes it so special and is still working in the current market. In this blog we will be discussing about the What, How and Why of personalized customer services along with the benefits and challenges that comes across in implementation. 

What is Personalization?

In the retail industry customers often associate their experience not on the basis of the products they buy but on the services they get post purchase. Now just imagine if there is a personal touch, a human connection in this procedure, it will make the entire experience much better and very personal. You can think about it like this, if you walk into any store, and you are greeted and helped by the sales person over there, it enhances your entire experience. If there is a helper for the customer post purchase, whom they speak to everytime they have a customer service issues, this can reduce the number of escalations. Establishing personal connections helps the customer to contact the same person they know will provide the best assistance as they have received proper help in the past. 

Why Personalization?

Customers expect good service not as an exception but as a rule. New research indicates the consumers want highly personalized services. The good part is that consumers are willing to pay extra money for good service. From recommendations to solutions, everything is done with a human touch. According to Segment, “Shoppers expect brands to remember who they are, whether they’re on a digital channel or in-store, says Peter Reinhardt, CEO and co-founder at Segment. “However, very few companies can actually deliver on these tailored experiences.”

What do the statistics say?

Personalization has proven to drive purchases therefore increasing the revenue. 49% of people end up buying items they didn’t intend to due to personal recommendation. Around 40% of customers agreed to buying more expensive products than their budget, once they got personalized assistance. If these numbers are not enticing you then you can reflect on your own experience and conclude that every time you have received that special treatment, your shopping experience has been improved. You can bank on the customer loyalty that you always wanted. 

Our Experience

If you are still not sure whether or not you can start providing personalized experience, you should think again and start. We at Taglr are providing personalised assistance to our ShopperAds clients. It helps us reflect and understand the problems faced by our clients and help make their experience better at Taglr. 

Something as simple as knowing them by their name and they know someone in your organization, they can share their concerns with can also go a long way. It was believed that personalized services are only for service based industry but as the market is evolving so is the industry. There is no hard and fast rule or a manual to follow, it has to be based on the products or the services you are providing. 

Challenges:

It can be costly and inefficient for your business model. As the consumer base will increase, so will the problems and it will require a lot of manpower and technology to provide solutions. Personalization is not exactly the easiest to implement. Even if you have the technology, sometimes it can also increase your problems, rather than decreasing it. The industry standards and business structures may or may not require different kind of resources. It has to be tailor made, hence if you are one of the few people in your industry to dive in personalization, you might not profit from it as much as you hope. As you announce personalization the customer expectation is catapulted, but if you fail to live up to that expectation, that can damage the brand reputation.   

Conclusion:

It is in universal agreement that customer service can make a difference in your business and can drive your profits. It is the key for customer retention. Tools like Trello and Jira are used for customer support. The customer loyalty that you can gain from personalized support can help your business to maintain a successful customer service and build up customer perception. We at Taglr believe in providing the best customer service for B2B and B2C clients. You can draft a very straightforward privacy policy. The customers can have a choice if they want to opt for personalized services or not. If not, that will help you keep away clients that do not wish to be assisted or the customers who may get irritated soon. Your direct effect visible in your strategy will showcase that your business is truly committed to understanding them and providing a personalized experience.

Is Outdoor Advertising Still Effective?


While crossing the road and seeing the billboards on the side of the street, do you still wonder whether or not these billboards or other outdoor advertising are still effective and help brands. There are billboards, mobile billboards (on public transport), ads inside the bus, trains, wraps on vehicles, signage and banners. In this blog we will talk about outdoor advertising and how effective it is ever after digitalization. Let’s begin 

The Basics: 

Any organization’s main aim with advertising is to increase brand awareness and gain brand exposure. Every big scale, small scale and mid-size firms are investing in outdoor advertising. Always know that whenever you are considering to advertise your business you are going in the right direction to reach out to more and more people. Taglr’s outdoor advertising aim was to create brand exposure and increase brand awareness. 

Outdoor advertising serves basic purposes like sales activation and brand building. To activate sales, you have to trigger the person on the spot or create a curiosity to check your product/ service. Brand building has to target people who need to be educated about your brand and to establish engagement with your brand. 

Effectiveness:

Outdoor advertising is surely an effective way to publicize your products anyday or anytime. In previous times the billboards were painted by hand and it required a lot of resources and time. Generally the outdoor advertisement has simple 2-3 colour artwork along with the company’s name. In our day-to-day market, there is a lot of resources and technology at the disposal of the organizations. There are computers and vinyl papers which have made it possible to advertise in lesser time in a cost-effective way. 

With outdoor advertising you have the liberty to create  your brand image to the target audience. You don’t have to shell out a lot of money. There are multiple options for smaller budgets as well. It is not just limited to signage or billboards, there are options like buses, trucks, small vehicles, behind road vehicles, on bus-stops. You even have a lot of space to be creative and innovative with your marketing campaign.

The Metrics:

Any outdoor advertising companies will tell you that the basic parameter is the traffic passing by every hour. There is vehicular traffic and pedestrian traffic. It is difficult to get to the number of impressions but with an average of people passing by that location generally, the agencies can provide you with an estimated figure. 

Billboards are considered to create more impact when they are located closer to the advertiser (this is for small businesses). You can even add you company’s name, logo and contact number. Advertising on public transportation also has a huge audience. Your advertisement is visible to millions of people commuting daily.  There is a possibility that for many of your newly acquired customer, your outdoor ad will be the first sign that they see. As a design requirement, it has to be bright and should be the focal point to catch the eye of the onlooker. Along with the design, it has be adequately informative to let potential customers know what exactly are you dealing in. 

Digitalization: 

In today’s digitized market where data, technology and developing infrastructure is helping a new era of advertising to emerge, this is proving to be more effective and easily trackabe with statistics and analytical insights. But, despite all the digital shift, the market trust in outdoor advertising is still afloat. There is a study that states that around 50% of the outdoor advertising revenue is moving to digital and it would cover around half of the advertised population. 

Conclusion:

With the market research it is safe to say that outdoor marketing is still effective and popular. Multiple big and small brands are investing in it. There is also an option for you to test with one advertisement first like we did at Taglr. If you determine that it has been effective then you can explore and experiment. But you have to know that there won’t be any immediate results. You cannot expect people to come running at your business due to an advertisement. It will be time taking and you have to be patient. Outdoor advertising has been proven more beneficial if you choose certain geographical areas. Ad mediums like billboards, bus-stops, stations and other transit mediums are extremely effective for small scale business. Ads are the best go-to medium to reach and communicate with your target audience.  

Is Influencer Marketing still a good choice?

Are you still on the fence about Influencer Marketing? Or are you confused as your research on the market concludes that it will work for your business. In this blog we will talk about how to set objectives for influencer marketing within your budget and it is worth your money. But before that let’s start with the basics and understand what exactly is Influencer Marketing:

 

What is it?

Influencer marketing has been one of the most favourite trends in the past few years. It is difficult for influencer marketing to exist without content marketing. If you are not sure how to choose the right influencer, we are going to break it down for you. At its core, Influencer marketing is a mix of past and present tools. Known public figures and celebrities are advertising in this content driven market. This joint venture between brands and influencers is a successful marketing mantra. The celebrities can campaign for a product with either a series of videos or posts, millions of their followers provide immediate exposure and engagement that brands desire. 

 

Type of Influencers:

There are three types of identified influencers; Mega-influencers(with 1M+ followers), Macro-influencers(10000-1M followers), and Micro-influencers (500-10000 followers). The market study suggests that micro influencers have been proven to be the best option. They are economic and they motivate the brand with high engagement from the audience. 

 

What is your budget and how can you make it work?

If you have a company that sets aside its budget in the beginning of the year for advertising, you can surely choose influencer marketing. It has been proven through market research that big brands are still interested in influencer marketing, but their objective is only brand awareness. They are not looking for ROI (Return On Investment) and budget is not a constraint for them. But, if you are a startup who has to analyze every step and ration the budget to quantify your growth then it will be too soon for you to dive in influencer marketing. To simplify, we can say that there are two main objectives behind influencer marketing; to create or enhance brand awareness and to generate leads. 

 

The current scenario: 

The smaller companies want leads and traffic or product promotion through influencers. For them micro influencers is the best option, because their investment in the big influencers will not be fruitful. As for the fortune 500 companies, they are burning resources to be omnipresent across all platforms to solidify the brand value amongst their competitors.

 

Approach is key:

Your approach will define your success with influencer marketing, and make sure that you don’t believe the wide web and the information available there. The studies and the percentage is very high and tempting but the data is mostly derived from brands and their faith in influencers. The only question you need to ask is what do you need from the campaign and what is your goal? If it is to generate revenue and increase business then you can stay clear of influencer marketing. You can definitely wait and increase your business scale. Once it has grown exponentially you can make the most of influencer marketing.

 

Influencer marketing is growing rapidly. There is no question of it being as a market favourite in the future. Studies suggest that influencer marketing will boom upto $5-10 billion in the coming years. If you are looking forward to choosing influencer marketing for promoting your business, make sure it is tailor made as per your requirements to get maximum results. At the end it is about creating a market value for our brand and maintaining a brand presence. Keep in mind the basics and always target the right audience. 

 

Conclusion:

Influencer marketing is not going anywhere for awhile. Stating the facts, you should not be persuaded by the trend as it is still in fashion and dive in blind. Be careful with your choices, and your objective. It should be of value to the money you invest. We at Taglr have strategize our Influencer marketing for both the objectives. The key objective of Taglr is brand awareness but generating leads and creating engagement will also be targeted. The good thing about marketing strategies is that you don’t have to confine your needs to the trending standards. You can tailor make it for your organizational needs. So next time you want to hire an influencer for you company’s promotion make sure that you are hiring the right person and you have set a goal. 

Festive Season: Observations And Predictions

The shopping trends in India has been gaining momentum and growing exponentially. If we take into account the statistics of this year, the first half was rather moderate. The market was looking at the e-commerce industry to top last year’s statistics this festive season, and it didn’t disappoint. It was observed that the low purchasing power of the first half was a preparatory period of the Indian masses. They were saving up and lurking for the right opportunity to buy their desired products. Their prime concern was to derive the value for their money. So overall there was no change in demand for products, however there was a change in shopping pattern due to slow economy. The e-commerce giants like Amazon and Flipkart kick off the festive season with massive sales and enticing offers.

 

What does the statistics say?

To put in perspective the scale of consumerism, we can compare the smartphone sales from last year to the current one. Last year, smartphone sales alone constituted over 55% of the entire trading. The prediction for 2019 stated that it will be difficult for the industry to stay on this number or surpass it, given the slow economy. But to everyone’s surprise, the share still stayed at 55% this year too. This came as a huge relief to the sellers, cementing the fact despite the slow start, this year can still provide them with good revenue. The industry gross merchandise volume (GMV) for the festive days in 2018 had jumped 77% year-on-year, in comparison to the overall annual growth at around 35%. About 80% of the sales was expected to occur in the first five days. The period in which Flipkart and Amazon will hold their Big Billion Days and Great Indian Festival events, respectively. 

 

The Golden Quarter: 

The festive season dawns from September in India, and it lasts till December. There is Ganpati, Onam, Dussehra, Diwali, Christmas and New Year chronologically. The festive season has been so promising over the years that many companies set aside almost 40% of their advertising budget only for festive season. Contrary to popular belief, the tier two and tier three cities have shown a lot of enthusiasm to participate in online shopping. October-end garnered around Rs 39,000 crore ($6 billion) in Gross Merchandise Value (GMV) sales. There is a 30% increase in combined festive sales of Amazon and Flipkart in terms of GMV in the year 2019 as compared to what they generated in 2018.

 

What does Taglr say?

The consumer behaviour and statistics as per Taglr is no different. As a platform with plenty of major brands and retailers, our shoppers showed similar enthusiasm. Taglr provides a platform to the retailers who may or may not be on the discovery platform. The mogul of e-commerce like flipkart, individual websites and offline retailers are at par while showcasing their products on Taglr. We saw an increase in traffic of approximately 20% and 53% increase in shoppers who were redirected to e-commerce sites during the festive season.

Similar to the broader market, during Diwali 2019 Taglr also witnessed 51% increase in conversions for electronics e-commerce stores, and 85% increase in conversion for fashion ecommerce stores. According to Taglr the top sales generating products during the festive season were : 

Product Traffic Conversion 
Mobiles 3x increase 2x increase
Televisions 1.5x increase 4x increase
Laptops 1.9x increase 2.5x increase

Taglr data also suggests that there was 2-4 times increase in traffic for products like watches, speakers and sunglasses – possibly because consumers surfed for these products for gifting items. Taglr observed an average 66% increase in the number of visitors  who come through online advertisements during the Diwali 2019 . 

Consumers are resisting spending cash during the ongoing festive season with the preference dropping from 19% last year to 9% this year. Mobile Wallets and Net Banking modes of payment also show a downward trend with 5% and 3% respectively this season as compared to 8% and 6% respectively last year. Aside from the market trends let’s also consider the factors that nudge these numbers ahead. 

 

Gifting: 

The reason festive season has so much to offer is due to the embodiment of gifting culture. The two major draws are during Diwali and Christmas. But, there is a gradual shift from traditional Indian to western. This jump from ethnic to party wear is not only limited to apparels but also to accessories as well. 

 

Self care: 

With New year comes resolutions. Our study predicts that there is a possibility of a slight jump in categories like athleisure and self care products. There is a habit of indulging into fitness regimes and self pampering.

 

Wedding Season:

The wedding season is not confined to a single year. It begins around October and lasts till February in the following year. It is important to prioritize the products as per their demands. The wedding market is huge in India and it is a multi million dollar industry. 

 

Conclusion: 

The goal should be simple. As the web traffic increases in the festive season, keep in mind that the more visible you are, more shoppers you attract. Visibility is the key, your offers will not come to rescue you, it will be the traffic you generate and convert. You want more people to buy your products, you generate more awareness about them. There are plenty of products that are not at the mercy of festive season like formal apparels. As a seller you have the entire year as an open market. Taglr helps you in creating the visibility and awareness that you require on and off season. There is a simple and effective method to showcase products hasslefree. So strategize and place your products according to the demand of the festivals and you may see a steady growth across the year. 

 

Article Sources : 

https://www.livemint.com/

https://www.businesstoday.in/current/corporate/ecommerce-festive-sales-amazon-flipkart-snapdeal-sell-goods-worth-rs-19000-crore-redseer-consulting-report/story/383626.html

https://www.businesstoday.in/current/corporate/flipkart-vs-amazon-festive-sales-e-commerce-firms-claim-highest-sales-ever-most-orders-from-small-towns/story/383117.html

https://economictimes.indiatimes.com/industry/services/retail/this-festive-season-shopping-offline-to-get-as-cheap-as-online/articleshow/71511201.cms?from=mdr

 https://www.indianretailer.com/article/whats-hot/trends/Top-Five-Trends-of-Festive-Sale-2019.a6376/

https://tech.economictimes.indiatimes.com/news/internet/etailers-target-4-8b-sales-this-festive-season/71302384

https://economictimes.indiatimes.com/corporate/festival-season-to-see-a-surge-in-ad-spends/articleshow/70694421.cms?from=mdr

 

What Is Better For Your Business, SEO or SEM?

 

SEO & SEM?

Which one is better?

As we find the answers you have to keep in mind that the scenarios can differ given your business goals and your business model. What implies on one may or may not work for the other. Let’s Start:

What is the similarities and difference between SEO & SEM?

Search Engine Optimization (SEO) is the procedure of elevating the quality and quantity of web traffic by increasing the visibility of a website or a webpage to users of a web search engine. Whereas search engine marketing (SEM) is a form of internet marketing that includes the promotion of websites by enhancing their visibility in search engine results pages primarily through paid advertising.

There are plenty of similarities between the two. Both help your webpage and brand to appear better in search results. This helps you in driving more traffic to your website. It is prerequisite for SEM and SEO to understand your audience. Both use keyword research to understand the trending terms. You have to segment your focus on the specificity of keywords. SEM and SEO require continuous testing as well.

The basic difference between the two is that SEO is an integral component of SEM. There are other important components of SEM like PPC (Pay Per Click) or SMM (Social Media Marketing). Putting it in simple terms, SEM goes beyond SEO. It is not just about higher ranks in the organic searches; it is about the overall performance of the website.

 

Which one is better?

With their differences, SEO and SEM perform different functions. On one hand the impact of SEM is faster and immediate where as SEO takes a lot longer. With the help of SEM ads, you can immediately reflect your outcome in front of your audiences with a clicks. You have complete control over the visibility of the ads; you can start and increase visibility or stop them when necessary. In order to understand which one is better, you need to take into consideration certain factors that can help you decide which one is better for your business. Let’s keep in mind a few scenarios and discuss which will be more suitable for you.

Competition: If you have a lot of competition in your industry then it is better that you start with SEM. If you want to fill in the organic content gaps then you can start implementing the SEO strategy.

 Market Understanding: If you know your market well and have a long term value and demand then you can opt for SEO. In case you are still testing ideas and doing R&D for your products and services, then SEM will serve you better.

 Billing Cycle: The average time span for the customers billing cycle also plays a major role in decision making. If your customers are spending days on research before buying then you have to choose SEO. If your shoppers know what they want and they search & buy it immediately then SEM will work better for your business.

 CPC: The cost per click is low and within you budget in SEM scenario. If your industry demands are very high, then SEO will be more suitable.

SEO state: The contemporary state of your SEO will also help you decide. If your website is still developing and needs work in organic SEO factors then SEM can help you gain more visitors. If your website is already performing well in organic searches then you can stick with your current SEO strategy.

 

Conclusion:

While we are comparing both for you there is no shortcut or formula for you to apply. You have to consider a lot of factors. For some SEO is the right option and for some SEM, where as there are many for whom the combination of both will work better. Now you know the similarities as well as the differences, you will be well equipped to know which will work better for you. If you want to grow your business exponentially, it is clear that you should be utilizing both SEO and SEM strategies for your business. There are plenty of you who would like to rather prioritize one over the other. This can be due to your business goals, branding or even your budget. If budget is your constraint, then you need not to abandon SEO all together. You can make a long term plan and strategize accordingly.

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Brand Equity vs Brand Value

 

Both parallels measures the estimate of how much the brand is worth. Brand equity reflects on the importance and value in the eyes of the customer and brand value is the financial magnitude the brand has. There is often confusion between the two as there are very few differences so let’s break it down to understand the significance. 

 

Brand Equity

The Prophet defines it as “Brand equity is a set of assets or liabilities in the form of brand visibility, brand associations and customer loyalty that add or subtract from the value of a current or potential product or service driven by the brand. It is a key construct in the management of not only marketing, but also business strategy.” Any organization’s need to develop its brand equity over a period of time in the mind of the customer before it starts being effective. There are high chances that the buyer has already seen the advertisements through multiple media platforms and even bought the product before registering the brand. This can create complications in the estimation of brand equity. 

 

Brand Value: 

To understand the value of the brand, companies need to make an estimation of how much is the brand worth in the current market. In simple terms it could be concluded in a simple question; if someone would be purchasing the brand today, how much will they pay? There is always a chance that a company has high value and low equity. This can happen when a company is in the process of coming up with a product or service and is paying the employees but the market is not aware about it yet. The company has to keep track of these developments and costs to cement value before equity. 

 

Brand Equity vs Brand Value

Brand equity increases brand value. Even though calculating value is really simple, getting a hold of the equity value is much more complex. There are assets and liabilities involved, there are factors like brand visibility, associations, loyalty that plays a major role in determining the value. Let’s contemplate these factors in detail:

 

Visibility and association:

Brand visibility is pretty self-explanatory but its association entails that brand awareness and its reliability is in direct relation to customer need. If a customer is looking for a product and the brand name is not a part of the process when the customer is digging for options, it means that there is an issue with the visibility. If there is any reaction towards the brand, it involves in brand association. This reaction can be positive or negative.  

 

Loyalty

Big brands stay in the market due to the customers loyalty. The brands have faith that whatever new products/services they have to offer, there is already a market for it with a handful of dedicated shoppers. These shoppers will buy only because of the brand name. 

 

Conclusion:

If the brand wants to build a long-term value in the market then it only makes sense to start building equities. If brands keep on focusing on sales and profits (which is the driving force of the company), you cannot make any plans for the long term. There are multiple steps that companies can take like make an estimation about the impact the brand will cause in generating business or observe closely what investments in brand equity worked for similar business models. 

 

There are a lot of new measures taken by small scale companies which are planning to stay in the market for long term. There can be a debacle about the ROI (return of investment), in hindsight it is observed that advertising does not contribute to brand equity even though its expenditure and budget has always been high. So if you have short term goals for your company, you can focus on brand value, but if you have plans to stay in the market then you have to observe the assets and liabilities and build them for the perpetual growth of your company. 

 

References:

Aaker, D. A. (1992). The value of brand equity. Journal of Business Strategy, 13(4), 27-32.

Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. the Journal of Marketing, 57(1) 1-22.

https://www.prophet.com/2016/09/brand-equity-vs-brand-value/

Setting Up An E-Commerce In India

The lucrative world of online business is inviting vendors from all categories to come and join the web for growing their business. If you are a seller thinking about diving head first in the e-commerce industry but don’t know how, there are a few steps you can keep in mind if you want to start your ecommerce setup. This will be the right time to hit the nail on the head, as everyone around you in frantically searching for gifts, products, offers and services. 

 

The giants like Amazon and Flipkart has shown that there are plenty of opportunities for you to grow your business. According to the Economic Survey of 2017-2018, the ecommerce market in India was estimated at the $33 billion – a full 19.1 percent growth rate since 2016-2017! What’s more, the Nasscom Strategic Review of 2018 estimated the ecommerce market at $33 billion in 2017-2018 and claimed that it reached $38.5 billion, indicating a commendable growth rate of about 17 percent in the financial year 2018-2019, the Business Standard reported. But, did you know that these platforms are not the only way you can approach the ecommerce industry. Let’s see what other possible options you have. 

 

Step-by-step guide:

The first thing you should do is understand the requirement and set up a plan. There are single vendor and multi vendor marketplaces. You have to opt for the most suitable option. Single vendor sites sells products to different customers but the multi vendor sites, sell different products to different customers. Through these sites, it is very efficient to keep track of the transactions and manage all of it with less administrative resources. It is essential to know that you can sell your own products or allow other sellers to sell products on your platform. You can make profits in the form of commission and profit margins. Following the requirement and the setup, you should move over to branding. This should not constitute the brand you are selling or the name of your business but the image you would like to portray and project to the customers. 

 

Technical aspects:

On the technical side, the online business set up requires an EIN (Employer Identification Number), for business bank account and taxing purposes. EIN is a unique number that identifies your business. The following trail of paperwork includes DIN number, PAN and GST as well. But we will not be diving into the legal formalities. Let’s focus on the primary requirements at an operational level. On a side note, don’t forget to open a bank account on the company’s name. This account can be used in the payment getaway and the same can be used for refunds. It will become easy to analyse profit and losses on the B2C level. 

 

Own website?

If you are diving in to create a brand new website, you can either use a pre-built platform or you can build it from the ground up. Both the options have their advantages and disadvantages which you can weigh depending on the size of your organizations and the costing involved. 

 

Profit and loss!

You have to remember that it is not just about generating orders but also executing them. Logistics are so important while building a brand image and carrying your name in the market. The shipping and returns along with express deliveries can be a lot to manage. Logistics is one of the major reasons as to why a lot of vendors prefer joining e-commerce giants rather than starting their own website. You have to provide tracking services, process customer service requests and manage canceled/ returned orders. If this seems a lot, you’ll need a lot of manpower to manage all of this. There is a possibility of mishaps while managing the logistics, if your products are lost or damaged, it will be you bearing the loss.  

 

The last and final step is to understand how will you bring in customers, you cannot expect people to visit your website, you have to create the traffic. There are SEO’s at your disposal, along with other marketing options. You can place ads and run campaigns. More traffic means more brand awareness. The market suggest that the conversion is under 3% of the traffic. You have to do the math for the sales. If you want more buyers you need to create more traffic. 

 

Conclusion:

In this ever changing market, e-commerce has really cemented its feet as an essential medium to grow your business. Make sure that you are not the last person to join the party. The time is ripe and if you fall back, a few years down the line where the shopper is smarter and quicker, you will be too behind to catch up. Incase you are wondering that setting your own website might be a stretch for your business, you can always list your business with marketplaces. It is essential that you understand the hows and the what’s of the industry. You can grow from there. 

How to create a perfect gift guide this festive season to get the world at your store?

All that extra cheer around you is reeking of the festive season. Small vendors, departmental stores and even supermarkets have the rush and offers to lure as many shoppers as possible. This flood of people are looking for something special for their loved ones, they spend hours in finding that one thing that will add more value to their emotions as they convey it through the medium of these gifts. In order to sort this entire system out for a span of a few weeks, the retailers have to follow a gift guide, that helps them to organize, customize and monetize the gift market. If you are indifferent to the gift guide system we have got you covered, in this blog we will help you with the steps you can take to create the perfect gift guide. 

 

Is gift guide actually a thing?

The google searches for ‘gift guide’ peaks in October and stays a popular search term till December. The keen shoppers interested in gifting ideas prefer looking at the lists and guides to help them. Often they search for things like “gift ideas for brother/sister/mother/friend”, this trend is so fierce that there are plenty of websites dedicated only to holiday gifts. This speaks volumes that there is a market for festive gifts and you can cash in on it, if you apply the correct strategy. 

 

The gift guide offers a high ROI for the time you invest. If you showcase your offers, you are placing yourself in front of the targeted shoppers, who reflect a higher interest in buying. Relatively unique or niche products do especially well in most gift guides. If you are still wondering what a gift guide looks like, it has catchy offers on templates that say things like “Best grooming kit under 1000 Rs.” the gift guide directs the shoppers to a pathway. Many websites categorize their gift guides as “for him” and “for her” to compartmentalize the plethora of products at the shoppers disposal. 

 

Here are a few steps for you to ensure that your offers grab the attention of the shopper:  

  1. Look at sales data and trends to determine which products to include based on their popularity, relativity and trend. You can go through the list of your top selling products, you may notice in the filter section, there is always an option to sort out products based on their popularity. It is all about those generic gifts that everyone buys at least once. 

 

  1. Don’t forget to include the opinion of the most important person in the transaction i.e. the buyer. You can use your social media to run polls and gather data to implement. If you are a retailer you can casually chat up and ask the customers what they are looking for and what could be included in the offer. If you have a massive following on social media, you can use it to your advantage to increase the engagement with the shoppers. 

 

  1. You have to ask around the supply chain. You can ask your distributor or supplier, as they have the maximum insight about the products which are selling like hot cakes. This may even help you in signing a big order. 

 

  1. You should compartmentalize your product and arrange them. On any ecommerce websites, there are notations like ‘for him’, ‘for her’, ‘for the home’, ‘for little ones’. This makes your platform user friendly and products are more accessible to the end customer. 

 

  1. Ensure that there are some last-minute deals and packages for every category. All the shoppers are not early birds. The last minute buyers are impulsive and definite shoppers. 

 

These steps are not the only way to go. You can choose from many other options. You can target a different section of buyers, like the ones who are looking for return gifts. You can also include package deals with assorted products, this helps you to tap into the pool of confused shoppers. If you are printing your gift guides and distributing them in the old fashioned way, it might help depending upon the location of your store. 

 

Conclusion: 

It doesn’t matter whether you sell online or offline. The shoppers are getting smarter and better at finding the best possible product with the greatest deal. If the buyer is hustling, you have to keep up with them. Take caution in creating your gift guide this holiday season and make the most of it. You have to use all the platforms at your disposal like social media and word of mouth. While you are dealing with gifts, make sure that you pay equal attention to packaging as well. 

The Tactics and Types Of Guerrilla Marketing

Guerrilla marketing is defined as an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson’s 1984 book Guerrilla Marketing. It is an advertisement methodology that is used by organizations to make advancements in promoting their products/services through unconventional methods. This requires a high level of creativity and the ability to understand the individual needs of consumers, this is then leveraged to design and execute a marketing strategy. Plenty of big organizations have been using unpredictable means of marketing with a wow factor that leaves an unforgettable impression on the intended audience. 

The prime principle of guerrilla marketing is to do it in small spaces at a local level. The carried out drives or publicity stunts are always executed out only in one city. The main focus is to pull the attention of small groups and gatherings. 

 

Conventional and non-conventional:

The conventional methods include print, TV, radio and other common mediums. In recent times the advertisers are trying to move as far away as possible to find new means and systems to convey their message and brand to the shoppers. Guerrilla advertising is all about establishing that connection with the brand to subconsciously stay with the shopper and persuade them to buy. You don’t have to go far on the internet to see the mind-bending creativity used by some major brands that took the shoppers by surprise. It is all about creating that experience that is so subtle but yet so effective. The advertising needs to be better than direct contact/verbal communication to the onlookers passing by. The guerrilla advertising warfare can create a long lasting impression. You don’t have to spend a fortune on guerrilla tactics for it to be fruitful. All you need is ability, vitality and time.     

 

Types of  Guerilla Marketing:

Ambient and Ambush: 

Ambient marketing is about corporate correspondence that uses physical space. It is used to spread the message of the brand from one person to another. Ambient promotions can be found anywhere from small (hand-dryers) to big entities (Petrol pumps). On the other hand, ambush marketing is co-operative promotion. It is when big brands and companies decide to hand out freebies and goodies as a way to enhance their brand presence. In a lot of athletic events we see handouts of Adidas, Nike and Puma. Something as small as a clip-button with social message is also used at times. This tactic provides an inherent mindfulness regarding the visibility of the brand.  

 

Stealth marketing:

This is possibly the most questionable way to market the product. As it is used by sneaking up on customers while they don’t realise that they are being used as a carrier of the brand name and become its marketing tool. This is often seen as doing more harm to the brand rather than being an effective tool. 

 

Viral marketing:

This is the most recent trend as there is a race to publish any viral content. As the advertisements spread like wildfire with maximum client engagement. In the era of social media, this is one tool that entirely depends on the content and the likeliness of the post. If it is not edgy enough or funny enough it won’t grab the attention that is needed. This also can be a double edged sword, if there is any customer service issue that is viral, it can cause irreparable damage to the brand image and hurt the company in the long term. 

 

Conclusion:

Guerrilla marketing has proved to be the latest trend in this new age of marketing. It is also being used as an alternative to the traditional and old-fashioned ways that demand huge fund and promise no benefits. Guerrilla marketing bases itself upon creativity and imagination. When it comes to being cost-effective, it is the go-to option. So the next time you are looking for a breakthrough for marketing your product, make sure to put on your imagination hat and try some unconventional methods that can leave a long lasting impression on your shoppers.